Brick Watch Co
BRIEF
Brick Watch Co is a watch company owned by Dave Portnoy. Their current branding does not fit their brand message, so I redesigned their logo to better do so.
DESIGN DIRECTION
The goal for this redesign was to make the brand sturdy and reliable, matching the name and the brand at its core. Tying in the theme of bricks in multiple different areas, from the logo mark to the logo type, reinforces the mindset of building a company brick by brick.