Pic Six Production
BRIEF
Pic Six, a sports media company, approached me to redesign their logo. Their previous logo drew heavy inspiration from Overtime, but they were looking for something more original—an identity that could stand on its own and feel unique to their brand.
DESIGN DIRECTION
The initial brief from Pic Six mentioned an idea for a logo: a P that also looked like a 6 when flipped upside down. While I loved the concept, I knew that flipping or rotating a brand mark isn’t ideal for consistency. Instead, I wanted to find a way to combine both the P and 6 into one singular mark, without needing to change orientation.
As both letters share a similar rounded structure, I decided to take advantage of that. I built a mark where the shared form of the P and 6 could coexist naturally, with the 6 positioned at the top and the P at the bottom. This approach ensured a cohesive and original design that would stand strong on its own.