In a Pickle
BRIEF
In A Pickle sells fun flavored
pickles! They’re expanding their pickle jar range with some exciting new flavors and are looking for a complete overhaul of their branding & packaging.
DESIGN DIRECTION
The goal of this branding was to keep it fun and give life to an other lifeless food. By personifying the pickle, it helped the brand come alive and stand out in the market. Fun illustrations on the packaging also helped reinforce the playful nature of the brand.