Air Canada
Category
Visual Identity
BRANDING DIRECTION
The goal of this first class sub-brand was to tie in the different parts of Canada that make it great. The name Charm was chosen because of the charming people and views that Canada is known for. The logo mark was derived from the Air Canada logo and is a single part of the maple leaf, representing one piece of the overall Air Canada brand. It also doubles as a “charm” of luxury.
