Indiana Showcase
BRIEF
The Indiana Showcase is a premier youth basketball tournament, drawing top teams from across the country.
They needed a logo that matched the scale and prestige of the event—something bold, memorable, and worthy of the national stage.
DESIGN DIRECTION
The goal behind this logo was to create a clean, bold design that captures the tournament’s elite status while honoring Indiana’s deep basketball roots.
The custom typography adds a sporty edge, emphasizing the significance of the event. The striped Indiana state silhouette is a nod to the iconic warm-up pants worn by the Indiana Hoosiers—an instantly recognizable symbol for basketball fans everywhere.