Indiana Showcase
BRIEF
The Indiana Showcase is an elite youth basketball tournament. Pulling in teams from across the country, they wanted a logo to represent the scale and importance of the tournament, and one that stood out.
DESIGN DIRECTION
The goal of this logo creation was to produce a crisp design that highlights the tournament’s eliteness while celebrating Indiana’s rich basketball culture. The chosen font gives a sporty feel and an edge that it’s a tournament of importance. On top of that, the striped Indiana state shape pays homage to the iconic warm-up pants of the Indiana Hoosiers, a trait known by many basketball fans.