Las Vegas Venom

The Las Vegas Venom brand identity is built around a bold concept: what if the NBA expanded into the heart of the desert? Inspired by the venomous snakes native to Nevada, the team name evokes danger, speed, and precision. At the core of the brand is a custom-designed viper head logo, where a hidden “V” subtly nods to both Vegas and Venom—a visual Easter egg meant to reward those who look a little closer.

The wordmark continues the storytelling. The heavy, angular “VENOM” typography mirrors the sharpness of fangs, while the two centered dots inside the “O” form a pair of snake eyes—doubling as a reference to Las Vegas’ gambling culture. It’s a design built for AHA moments, where the viewer makes the connection and instantly feels the cleverness behind it.

I also created two complete jersey concepts for the team, each tailored to reflect the team’s identity and energy. These assets help bring the vision of the Las Vegas Venom to life and show what an NBA future in Vegas could look like.